LinkedIn Branding

LinkedIn branding is the process by which you become memorable and establish a uniquely recognizable identity on the site. This translates to creating deep, vivid, and favorable impressions of yourself—through written, visual, and auditory content—and making an intellectual and emotional connection with your target audience. It all begins at the level of a single internet page—the LinkedIn profile.

JD Gershbein was one of the first in the world to offer LinkedIn profile writing as a service. He has designed powerful narrative frameworks to support the goals of professionals struggling to present themselves compellingly and convincingly. He continues to refine his unique methodology for crafting LinkedIn profiles, favoring a rich third-person narrative that gives brand-conscious professionals distinction, elegance, and competitive advantage.

Owlish Communications partners with professionals who recognize the importance of a strong LinkedIn profile. Together, we will identify and illuminate the critical pieces of your narrative and produce a polished, razor-sharp profile that will sell you when you are not present to sell yourself.

Through our work, you will gain context as a professional. Your self-confidence will soar from knowing your LinkedIn profile accurately conveys your value. You will also be better positioned to cultivate business or career opportunities and open more meaningful conversations with decision-makers.

JD Gershbein is a master LinkedIn strategist whose value to leaders goes well beyond the writing of a profile. I engaged JD to refashion my LinkedIn profile and was impressed by his unique process and deep knowledge of the site. He not only captured my message of leadership, but went the extra mile in providing valuable feedback on the use of LinkedIn as a primary website and marketing hub. JD would be an indispensable asset to any senior executive or business owner looking for leadership branding on LinkedIn and to educate their teams on best use of LinkedIn.

I retained JD Gershbein to provide me with LinkedIn profile help as I was making major changes in my law practice. Our work together has sharpened my focus on where it should be—specifically, on those that are in need my services. JD waded through the legalese that is common in my profession and showcased my unique abilities. Along the way, he was supportive, upbeat, and extremely creative. As a result of our work together, my understanding of LinkedIn has greatly expanded. I am more productive, efficient, and confident in my use of the site. I am also better positioned so my potential clients can find me. Prior to collaborating with JD, I had heard about his prowess on LinkedIn from other colleagues. I can state with certainty that he is as advertised and then some. I give JD Gershbein my highest recommendation.

JD was instrumental in bringing my personal brand to life. In going through his process, I was able to develop profile content that would truly speak to who I am as a professional and emphasize my strengths in the marketplace. He has an uncanny ability for asking the right questions and bringing out the true breadth of one's accomplishments. JD was an incredible collaborator, challenging me to articulate my value in a way that was real and believable. Since my new page went live, I have received wonderful feedback from colleagues, as well as a huge spike in my profile views. I strongly recommend JD Gershbein to anyone looking to brand in the most meaningful way on LinkedIn.