It is a bold move to dub oneself a style guide in any circles, let alone on LinkedIn. But for the intrepid JD Gershbein, it fits. One of the world’s first independent LinkedIn consultants, JD has grown in tandem with the platform, becoming one of its strongest proponents. He continues his rigorous study of the site, building and integrating new insights into his training approach, and seamlessly adapting his delivery to meet the challenges of an ever-evolving business landscape.

JD’s newsletter, The LinkedIn® Style Guide, is an omnibus study of the LinkedIn experience (LX) and how professionals navigate, interpret, and engage with the platform. JD believes effective LinkedIn use stems from forming good habits of mind, developing patience, building resilience, and improving adaptability. He weighs the pros and cons behind specific approaches to LinkedIn® and how professionals take cues from the medium to reinforce their unique value propositions and generate economic opportunities.

Through the newsletter, JD advances his style guide persona, leading a movement away from the typical “lead generation” tactics and predatory sales behaviors that have become so prevalent on the site. He offers personal style guideposts that promote good professional conduct and support organic growth on LinkedIn. JD encourages his readers to play to their strengths, rely on their instincts, and let their natural talents take over to drive the desired transformation.