THE LINKEDIN EDGE: Creating a Competitive Advantage in Social Business

Successful use of LinkedIn comes down to representing yourself well, connecting with the right people, and quickly pulling online conversations offline. In this thought-provoking program, JD will explore the psychology and neuroscience of LinkedIn, and deliver powerful strategies that will immediately boost your quality of engagement and up-level your performance on the site. You will learn how LinkedIn really works—that is, at the highest intellectual and emotional centers of the brain—and receive valuable insights that will help you outthink and outmaneuver the competition.

About JD Gershbein

©2013 by JD Gershbein. All Rights Reserved. Since 2006, JD Gershbein, CEO of Owlish Communications, has been helping advance collective awareness of LinkedIn and inspiring opportunity-oriented professionals to step up and achieve on the site. He fuses LinkedIn profile optimization, personal branding, respect-based social networking, marketing communication strategy and classical business development techniques with neuroscience and psychology. JD is one of the world's top scholars on LinkedIn, a globally acclaimed speaker and frequent media contributor on social business strategy. He is also Adjunct Professor of Marketing Communications at the Illinois Institute of Technology's Stuart Graduate School of Business, where he is advancing social media marketing as an accredited field of study. His book “The LinkedIn Edge: Creating a Psychological Advantage in Social Business” is due out in summer 2014. You are welcome to connect with JD on , Twitter and of course,LinkedIn.

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