FROM IMPRESSION TO TRANSACTION: Using LinkedIn to Generate Leads and Win More Business

Salespeople who optimize LinkedIn enjoy greater activity, shorten their sales cycles, have better meetings, and close more business. JD takes you through the steps that top business developers use to generate, qualify, and nurture leads on LinkedIn and convert them into satisfied clients. You will learn how to elevate your brand in the mind of the prospect, boost engagement, and  create a communication strategy that will help you make sales. 

About JD Gershbein

©2013 by JD Gershbein. All Rights Reserved. Since 2006, JD Gershbein, CEO of Owlish Communications, has been helping advance collective awareness of LinkedIn and inspiring opportunity-oriented professionals to step up and achieve on the site. He fuses LinkedIn profile optimization, personal branding, respect-based social networking, marketing communication strategy and classical business development techniques with neuroscience and psychology. JD is one of the world's top scholars on LinkedIn, a globally acclaimed speaker and frequent media contributor on social business strategy. He is also Adjunct Professor of Marketing Communications at the Illinois Institute of Technology's Stuart Graduate School of Business, where he is advancing social media marketing as an accredited field of study. His book “The LinkedIn Edge: Creating a Psychological Advantage in Social Business” is due out in summer 2014. You are welcome to connect with JD on , Twitter and of course,LinkedIn.

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